Hoi An tourism promoted in Japan

The event of launching a new route from Da Nang to Tokyo on the last July has opened up new opportunities for Hoi An Tourism to be promoted in Japan, expectedly welcoming a large number of Japanese tourists.

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Quang Nam tourism industry will strengthen promotion in Japanese market by activity of the 12th Hoi An – Japan cultural exchange at Saika Festival in Osaka, Japan in October 2014. This October, troupes and tourism companies of Quang Nam Province will participate in cultural activities to promote image of Hoi An Ancient Town and to attract investment in Quang Nam.

Mr. Vo Phung, Director of Culture and Sport Center of Hoi An City, said that this cultural-exchange event is different from Japanese events held in Hoi An. This year, Hoi An City will bring culture and images of Quang Nam tourism to introduce to Japanese tourists in Saika Festival on October 18th and 19th, simultaneously, hold workshops on investment in Quang Nam.

Japanese tourists prefer destinations which are in possession of natural beauty, historical and cultural heritages, and diverse cuisine. Especially they show much interest in eco-tours, cultural exchange with local people. Therefore, Hoi An – Japan cultural exchange festival is definitely a great opportunity to attract more and more international tourists to Hoi An. Introducing Hoi An culture to Japanese tourists will be a good occasion for Japanese to learn more about cultural identity, quality of tourism services, and advantages of Quang Nam Province. It is also an opportunity for businesses in travel and hotel to strengthen promotion to attract international tourists in general and Japanese visitors in particular to Quang Nam.

Along with a number of events such as the launch of direct flight from Da Nang to Narita, opening representative offices of Vietnam tourism Association in Tokyo, and Hoi An – Japan cultural exchange festival in Saika City, Quang Nam also promotes tourism by participating in fairs, researching destinations, and exchanging tourists between travel companies. Recently, 3 provinces of Quang Nam, Da Nang, and Hue have collaborated with Vietnam Airlines to implement the program promoting Vietnamese destinations in Japan. Besides, Quang Nam tourism expectedly coordinates with Vietnam Airlines to invite Japanese journalists to visit and write articles on Hoi An and other beautiful attractions in the Central Vietnam which will be posted on Classy magazine.

Japan is identifies as a target market of Vietnam tourism in the near future. A number of long-term plans have been carried out, specifically, training Japanese for tour guides, developing tourism products in accordance with personalities and preferences of the Japanese, and promulgating Japanese culture in business to increase the level of satisfaction of the customers. Quang Nam Province will participate in the 12th “Hoi An – Japan cultural exchange” at Saika Festival taking place from October 18th to 19th 2014 with several activities such as exhibition of ancient pictures and artifacts of Hoi An, traditional art performances, and folk game shows.

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